How to Know What Your Readers Want?
When talking about online money making business or SEO of website, it is always about your reader’s interest. If you can make your readers satisfied by serving their need of information they are looking for, you can also make them your returning visitor and they can make you in business benefit.
There are numerous ways to find what your readers actually want, but here I will talk about most useful, more accurate and highly used tracking systems.
Why Should I Know Reader’s Interest?
To understand, why it is so important to find the visitor’s interest let me take an example. Suppose you are writing on a blog regarding “Latest Mobile Reviews” and this blog is monetized with Google Adsense or similar PPC ads for generating revenue from it. One of your visitor is looking for mobile review of particular model say NOKIA 5310, he come to your site by any means like google search or referral link, and he don’t find that information there, he will leave your site without looking for other things in your site.
Now think, you came to know that your visitor’s are trying to find information about NOKIA 5310 on your blog, what you can do is, post fully informative review on it on your blog, and visitor’s got their answer, when they search for the same on search engines or your own blog.
Another importance is that you get the ideas of what kind of information should be on your blog or site, and how should you feed the visitor’s need. You can keep posting articles on the same that visitors are searching for.
How can I find, what my readers are looking for?
There are two different ways for that. In the first way you can install any traffic analysis tool in your website like google analytics. This will help you find the keyword analysis of your site. For what different keywords your site is ranking well, and for what you are getting traffic from search engines. So you can optimize your site for that particular keyword or phrase and can increase your ranking in search engines for the same keywords.
In other way, you can try tracking the keywords when visitor search for it in your own site’s search engine. For this your site must be built in dynamic language like PHP. You can save the search phrase entered by the visitor in database. Later you can review it for better site and content optimization.
As I said earlier, there are other numerous ways to know what your readers want, you can also try
- Allow your visitors to comment on your site,
- Try to reply comments regularly and on the time.
- Respect the visitor’s words, when they comment on your content.