Seo Explain

Many webmasters like me are using article directories to promote their blog and get higher search engine rankings. Although article marketing is most popular and most used Internet marketing strategy the one question always stands in our mind is about the effect of article distribution with changing and updating search engine algorithms.

I am not going to discuss about what article directory submission is and how to use it to promote your blog. As a webmaster or blogger you must be aware of it. Hence I am sharing some frequently asked questions about article marketing that will help you understand the changing scenario of both the power of it and its effect on updated search engine algorithm.

Google Search engine algorithm’s latest update called Google panda to avoid Duplicate Content.

In latest update of Google search engine ranking of many website and blogs fluctuated a lot. Some are thrown out of Google and some got dramatic increase in organic traffic. This update was mainly to ensure the quality of content being served by Google search results pages, to eliminate poor quality and duplicate content and improving the ranking of original and useful content.

So in article marketing you should be careful so that your main blog is listed as original and your articles posted on directories get listed as duplicate. When you write original and informative article, publish it on your own blog and wait for Google to index it. Then submit it to article directories only after few days of Google crawled original article on your blog.

Quality of article directory really affects your overall Internet marketing efforts.

Many webmasters and bloggers are thinking the article marketing means just publishing articles to directories, its not actually that. To get power of article marketing you must consider quality of article directory, ranking and PR and traffic of that directory and then the quality of your article it self in terms of usability, information and title relevance. You article also must me keyword optimized to help Google easily index your content and put it at the right position on SERP.

Keeping above factors in mind I recommend not using automated script or software for automated article submission or article submission service which is not much reliable. If you can not do it your self, its better to higher a freelancer or SEO firm who is highly skilled in search engine optimization and Internet marketing.

Is article marketing really important to promote your blog?

No, but most recommended. The reason why article marketing is so popular and has not lost its power is no direct or indirect negative effect on your overall SEO. It’s free if you do it your self and any how it will be beneficial may be small but it will definitely benefit your blog promotion.

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Before we have discussed a lot regarding the inbound links (the links that are coming to your site from outside websites) and its importance. Now let us discuss something about the outbound links (the links from your site to the outside websites) and the facts related to it.

The liking of the web-masters for the outbound links vary a lot. Some of them freely use the outbound links thinking that it actually boost the value of the site and increase the chances of getting increasing visitors. While some are very reluctant in using the outbound links due to the fear of losing the time and money that they can receive from the visitors. There are many misconceptions regarding the use of outbound links, the web-masters fear losing their visitors to other websites and also feel that outbound links don’t help in SEO. We do agree that inbound links help in increasing the page rank and SEO, but even outbound links do help in better SEO though not to the extent that the inbound link does. To better understand how it does,  we will have a look at outbound links from three perspective.

1) SEO : All the SEO experts stand on a common platform saying that the use of the outbound links to the relevant site actually helps your site to perform well with the search engines. Even I do personally believe that search engines like Yahoo and Google have their own mechanism and factors to decide the page rank and the popularity of the site, and outbound links is also one of the factor they consider. Though they don’t put much weight on it as other factors (inbound links, page title etc.), but still it is considered. I am uncertain how much impact the outbound links have done to the other site, but such sites really do well with the search engines.

Though from the perspective of SEO you need to take care of few things :

• don’t frown the search engines by placing too many outbound links.
• Always link to the site relevant to your industry and theme.
• Choose appropriate keywords that you use to link your site and the other site.
• Always use outbound links to the site that have higher ranking than yours in the search engine.

My personal advice is to focus more on the 2^nd and 3^rd point. If those two are done properly then it will surely help you with the search engine ranking without effecting the ultimate goal of your website.

2) Readers Satisfaction : Rather than thinking of the SEO, you must be focusing more on the impact that the links will have on the readers. The only intent behind using the outbound links is to provide the readers with the best and quality information. If some web-master has quality and fresh content written on the same topic that you do, then you must not hesitate to link it from your website.

Many people fear that this will drive the traffic from yous site to the other, but I personally feel that if you continue to provide appropriate information to the visitors then they won’t ever forget the actual source from where the information can and thus you have increasing change of getting returning visitors.

Just you need to consider that too many outbound links reduces the readers satisfaction, so you need to careful in selecting the sites you are linking to.

3) Other : The other few reasons that you can find useful to link other websites from your site are :

-        Getting linked to the other websites and sending the traffic to them will bring you in the awareness circle of those web-masters, and if they find your work useful and information they might also come back to you and both of you can enjoy a fruitful relation.

-        Also linking to other sites proves your expertise in that domain. You are placing a good content on your site and also linking the users to other site for more information on the same topic, so the way you are streaming your information makes the user feel you are well in touch with the domain and carries required expertise, and thus the visitors put more trust in you.

The above listed are some of the reasons that I feel, the outbound links are also much helpful with SEO. There might also be many other reasons which I am not aware of but the visitors know. So I am leaving the more to you, to post more advantages of the outbound links in the form of comments. Would be eagerly waiting to know more about it from the other web-masters.

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Dear Readers, This is very first and basic information about search engine optimization (SEO). You should read this if you have recently created a new blog or website, or thinking of doing so.

Everyone knows about the search engines and it’s importance, but nobody knows about the behavior of search engine and how it works. I always found all webmasters crucial about knowing this fact. Only we can do this is research, study and assume about the search engines behavior.

Search engine companies are always intended to hide that how they work, and they should do. But it is very important to for us as webmaster to know about it. Search engine algorithms keep changing on regular basis as per the current market requirement and demand of information. Thus we have to be updated with the latest information in SEO (search engine optimization) field.

Here I have discussed quick tips to keep in mind while optimizing your site to get search engine traffic.

1. Never try to trick the search engine: Don’t design your site to trick them as the algorithm of search engines are getting smarter each day, and your site may be panelized for any trick like this.
2. Avoid over optimizing your site: we all wants Best SEO on our site, hence most of the time we all make the same mistake, which is over optimizing. Using each and every seo tactic on your page may some time put it in over optimized category and search engine may think that you are trying to trick them. So be generous and choose the best tips to optimize your site.
3. Keep an eye on page optimization instead of whole site: Each page must have their own importance. It is not necessary that reader that is interested in one page will always like all other pages with similar interest. So decide the keyword of your page and optimize it for that keyword.
4. SEO is slow and steady process. Be relaxed.  Keep the nature of “Wait and watch”, don’t hurry to change things like “title”, “meta keywords”, “content”. Changes will reflect in search engine slowly and it will need a lot time to study what actually you should change.
5. Search engine loves only unique and original content. Search engine robots are always hungry of original content, so feed them, make them happy and they will make you happy.

There are lot to say about the search engine optimization, but as its based on research and study, and also it is “Slow and steady” process, keep reading and commenting here….

A very first step to start your online business is to select domain name for your website. Domain name is the name by which you access your site. (i.e. www.seoexplain.com for this site you are reading). It is very important to remember that SEO is the heart of the website, so as soon as you start thinking of starting your site, you have to start thinking about seo as well. Hence it is also the first and very important step that affects whole seo of your site.

From our past experience and research we have concluded some major points regarding the selection of good domain name for better seo as below.

1. Domain name must be in English language.
2. It must not contain more than three words.
3. It should have .com extension if possible, ( instead of .net, .org, etc..)
4. It should not contain any special character like “-”.

1. Domain name must be in English language. Even if your site is targeted to your local language or limited geographical limit. Never forget that, domain name is global name accessible from all over the world. Having it in English language helps better to search engine and other visitors who do not understand your local country language. Name must highlight your site’s main concept. I mean, domain name must be niche oriented.

2. It must not contain more than three words. I have seen many people doing this mistake again and again. Let’s take an example of www.seoexplain.com, you can see that this domain name is built from two words, that are “SEO” and “EXPLAIN”, You can use upto three words, more then three is strictly unrecommended.

3. It should have .com extension. This seems not to be much of importance as far as seo is concerned, but according to research and surveys we found that, .com will help you more. Many times it happens that .com domain is not available with the word you want and you chose different extension say .net for the same name. People who are not much familier with with internet and websites are habited for .com domains, so it may happend that you can lost your human visitors to that .com site which is not yours. If they remember just the name (“seoexplain”) and not the whole domain, they will first try to access it with .com extension. Note: All most used internet browsers are configured to open .com domain by default when you do not give any extension.

4. It should not contain any special character like “-”. This is again the important thing for real visitors than search engines. As most of the time domains like seoexplain.com is much easier to remember thatn seo-explain.com.

Tips: If you are thinking to start your site, i recommend not to wait for development of site, and purchase of hosting service and all other such things, just think the name and go to purchase the domain name. It is proven that Older domains performs well on SEO. IT is recommended to register your domain for atleast more that 2 years. Domains registered for one year are mostly considered as possible spam by major search engines. Domain life is again the big issue when considering the SEO of your online business.

If you found this article help full and have any question, Please feel free to comment, We will appreciate your feedback.

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1. Well structure your pages.
2. Optimize your each page for SEO.
3. Linking your pages together.

Structure your website by theme and topic. Remember that Google allotes page rank to individual pages, not to a whole site. Hence decide the topics and keywords of your pages and optimize your each webpage for particular topic or keyword. The main idea is to separate your website content into different pages by topic.

Create more pages with content.

If your page topic is large and page is long enough, it would be better to break long page into a more pages. It will benefit you in number of pages, as well as user friendly site navigation, As no visitors like to scroll down long page. Keep page as short as single paper of A4 size.

Website with more pages with less content in each page would be better than website with less pages with full of content. Here also don’t forget to each page to particular topic. Increasing number of pages would not only help you if they are not filled with real rich content. Pages like “About us”, “Contact Us” etc, would be at lower page rank, so keep them separate from your theme pages. Don’t create similar pages more times just to increase page rank, otherwise it will be considered as spam.

Always remember that google is smarter then you can think, you should never try to fool googlebot, if any thing you do wrong, google will soon find out it and will put your page rank at bottom.

Keep your site as simple as possible. Don’t use too much media file like images, videos, animations, JavaScript etc, as Google will only follow the Pure text content that is visible to visitor. If it is necessary to put images, animation then don’t ignore to use “alt”, “title” parameters of HTML tags. They can be used to put keywords into.

Your site must follow the standard structure of website and should consider about pages given below.

1. Home page.
2. Your main product/services pages (each targeted to particular topic)
3. FAQ
4. Sitemap. ( include links of all the pages of your website for easy navigation of your site)
5. About us page
6. Contact us page.
7. Testimonial page ( if necessary)
8. Copyrights, privfacy policy page.

Other rules:

* Don’t nest your pages too deeply. Must not have links deep more then 3 levels.

* Don’t use advanced HTML editors to write your content (like ms word), use as simple editor as possible to keep your HTML code neat and clean.

* Don’t use JavaScript or any other scripting to write data to page that you want to be considered in Google search, as search bot ignores such script. use only HTML codes.

* Stay away from iframes, frames, flash etc…

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