3 Tips to Improve Your Link Building Strategy
Are you tired of doing hard work and wasting so much money for your link building campaign? If so, I am here to help you out. Following my tips will help you gain most benefit from your all hard work and what your really deserve for your link building campaign.
Doing analysis and research for more than a year, finally I came to the decision that, link campaign is only effective if done the proper way. It may also harm your overall SEO (Search Engine Optimization) work if few strategies go into the wrong direction. Here I have listed some quick tips to understand why your campaign might go wrong.
Who is doing link building for you?
This question is important because the person doing this job for you must be a SEO expert. He must understand the difference between white hat SEO and black hat SEO techniques and the current trend in search engine algorithms and seo. If you are doing your self, you must first develop seo knowledge for that, other wise it would be better to hire the SEO expert. If you are our sourcing seo job to other expert (individual or company), you must first check for their seo knowledge and the previous work experience done is website optimization and link building.
Are you Tracking your Link Building Campaign?
One thing that I learnt from my personal experience in online marketing is the requirement of analysis and tracking. If you are not tracking the results of your hard work, you will never know whether you are going in right direction or not. There are times when you might be work on multiple seo techniques and link building strategies, but without tracking you can not understand, what strategies went right and which one went wrong for you.
You can use Google Analytics tools to find out the number of referral visitors coming from the backlinks.
What Factors Do You Consider While Doing Link Building?
It’s important to understand the value of the backlink you are going to post on other websites. Do you consider following factors to generate backlinks?
1. It’s Doffow or Nofollow attributes.
2. Pagerank and value of the linking site is better than yours?
3. Linking site and your site must be in similar niche and relative.
4. Lining site must note contain too much outbound links, it may look like link spammer and you may not get what benefit you expected from that backlink.
5. Link is pure html link, or javascript or any other redirect technique is used.