Why Title Is So Important In SEO
Hello readers, I am back again with a new article, that will help you and your site to rank well in the search engines as well as in your customers mind. This time we will focus on selecting a good title for your web page. But before that let me explain you why the title is important???
Human mind everyday absorbs tons of information, so it is not easy to remember all the information. To help sort this problem there must be some referencing way, through which we can recall the information easily. So we use titles as a reference to recall the information. It becomes easy for the individual to recall the information on the basis of titles. Lets take a newspaper, all the articles in the newspaper has articles written above it in huge and dark fonts and the content of the article revolves around the title. Thus we just need to recall the title and whole article will be right in front of you. All TV commercials have titles or jingles, using which it becomes easy for us to remember the commercial. Thus our mind also sorts the information on the basis of titles.
Same is the case with the search engine. Most of you are aware that search engines treat each web page as unique. So for each web page there must be a unique name. I personally have seen in many of the sites that the pages don’t have appropriate titles. It reads as “untitled” or “company name”. In many of the cases when we are making a purchase of product or service online we don’t know the company name, yet we are there to purchase there service. So why not take this chance as opportunity and use proper title for each page so that it would help to create a brand for the company as well as for its products and services. Then it would be easy for the people to recall your products and services.
So, if you have multiple products allocate a unique title to each product page and the most recommended title for the page is using the product name itself. And for others you can use your company name in the title. This would help your customers as well as the search engines to sort the information well. Also, you can use your keywords in the title, so that you can guide the search engine to rank you page well against the search query. In this way you can promote your company, your products and your services to the customers as well as to the search engines as for now the search engines can index the site well based on the appropriate titles given.
Thus never underestimate the power of title, which though is made up of 3-4 words but has the potential to drag tons of traffic to you site. It’s just a matter of choosing an appropriate title for you, rest all things would be handled well by the titles and the search engines. As for this article, see the title that I have chosen. My whole article revolves around the same title, so by just having a look at the title you can recall all that I wrote. So hope this would help a lot of beginners and the web masters.
Discussion, comments and inputs are most welcome for this. Also, keep watching for my next article.
Off course if you want to lead in the online market title plays a vital role. When people search for different categories assigning a unique title to your website really works and helps to find you easily.