SEO for Commercial Site The Different Way
The development and the design of an ecommerce site are not that simple. There are many things that we need to take into consideration. There may be many categories, sub-categories, reports that are involved in it. Thus SEO of an ecommerce site is also tough for the same reason
These sites are not similar to the content based site. So dealing with their SEO is much different. These sites have less number of visitors and more of revenue associated with it. We can’t afford to loose a single visitor; else it will drop us down in the business. So SEO is an important factor for ecommerce sites. But you can’t follow the conventional tips and tricks that we used to do with content base site, things are different over here. So here are the few tips to keep in mind while doing the SEO of an ecommerce site:
1) Optimized URL/ Search Engine friendly URL’s: The site URL plays most important role in dragging the traffic to your site. To need to choose your URL in such a way that it must go with the theme of the site and by just having a look at the URL once must get the idea what the page must be containing. For e.g. if you are developing an online store for shoes, select a URL that goes with the theme like www(dot)shoejunction. com or www(dot)shoefactory. com etc. Also if there is a category for male shoes then the URL must be something like www(dot)shoejunction. com/male_shoes.php. Thus the link itself suggests what the page would be containing. Also try to keep all the product page close to that page on the website which has highest PR. The product can be reached at maximum of 2-3 clicks from that page. That will help to secure good amount of visitors. Never bury the product catalogs deep inside with lots of pages and sub-pages. Try to set more number of products on single page so that you can fulfill the above mentioned criteria.
2) User friendly Template: As you know the templates for ecommerce site are much more complex then the simple information site. The web masters try to accommodate all on the single template. There are many sections in the template of ecommerce site like client login, product display, company profile, social media connects, purchase options etc. So always choose your product categories and sub-categories wisely so that all are displayed well on the template and are reached by the users without making extra efforts. This can help your site to be more popular.
3) Conventional Optimization: Here you can go for the conventional means of optimization i.e. on-page and off-page techniques. For on-page optimization you can set proper header tags, meta tags, title tags, SEO friendly content, keywords. For off-page optimization you can go for getting more backlinks. Get a quality of links directing to a page on your site. This would help to increase your ranking to a lot. Go for all the tips and the tricks that are standard for SEO.
4) Make the site user-friendly: You must make your site a pleasant experience for the user to surf. Users are many a time reluctant to make a purchase online, so to remove their fear you must provide them the facility to write reviews on the products that they have purchased or write comments on the products they are planning to purchase. This way we can make their purchase a pleasant experience. This also leads to client satisfaction for the service that we provide.
5) Use software platforms: When the user surf a site there is a session id created and that is associated with the user and stored as a cookie. With a new user a new session id is created. So there is a lot of duplicate content generated for the search engine spiders. So to avoid this one must use ecommerce software’s that provide a cookie less unique session id in the site URL. Thus it becomes easy for the search engine spiders to index the site.
6) Use product feeds: This way you can directly update your visitors about the products that you added on the site. This is a great mean to achieve quality backlinks. Also the URL of the page must be rich in keywords. This would let the search engines know a lot about the product page. Also for linking of one product to other one must use the name of the product instead of showing “view more” or “more”. This would help to achieve good ranking for your site.
Thus care must be taken to optimize ecommerce sites for the search engines. They are difficult to built and more difficult to do the SEO. So above are some of the tips that would help the webmasters to effective SEO of ecommerce site.