Seo Explain

Today we are living in a online world, where we can make any purchase sitting at home using the Internet. Thus the online business and the consumer who are making online purchase are increasing day by day. So now the companies have already started thinking seriously and implementing the means and methods of search engine marketing. Using this technique web-masters try to attract quality and quantity traffic to their website, so that they can earn business from them.

seo-vs-ppc

Talking of search engine marketing, there are basically two ways of it:

1. Pay Per Click (PPC)
2. Search Engine Optimization (SEO)

Pay Per Click (PPC)

Pay per click is basically a form of Internet marketing where the companies attract visitors to the site, by the online advertisements on which the user/visitor clicks. In this process the advertiser places a bid on certain keywords, so that he can only attract quality and targeted traffic to his web. Each time a user/visitor clicks on the advertisement, a charge is taken from the advertiser. But this process can be in complete control, by having a limit on the budget spent on the campaign.

Search Engine Optimization (SEO)

Search Engine Optimization is another form of Internet marketing, which strives to attract traffic to the site by making standard and desirable changes to the website itself. The changes can be in the form of layout and design change, code structure change, changes in the link structure to the site and focusing more on the content and the keywords. Thus there are various other factors that you can change in the web to attract the traffic the web, without spending a lot.

Thus the decision to implement which of the above mentioned marketing strategy depends on the type of business, the present market conditions and the goals of the company. There are various pros and cons of PPC an SEO Internet marketing strategy. Let us have a look at few of them :

Benefits of PPC :

1. No need to make any changes to the website.
2. The results continue to appear, just within the few hours of the implementation of the PPC campaign.
3. Easy to track the performance of the campaign.
4. Can have the control to direct the users to any desirable page.
5. Need to pay only if the visitor clicks on the advertisement.
6. Free to select the keywords on which you want to bid.
7. Can run a campaign specific for a country or regions.
8. If you carry a high PPC budget with you, then you can easily rank higher for the keyword that you choose.

Thus the advantages of PPC seems to be very lucrative. But apart from that it also has big pitfalls. The PPC campaign will only work for you, till the time you pay them. Once you stop spending on it you will loose the keywords and the traffic that you used to get from such campaign. Thus there is no long term return on the investment that we do in PPC campaign. Also we don’t optimize the site in PPC, so once we stop spending on it we are pushed back to the same place where we were before.

Benefits of SEO :

1. In this you strive to attract the visitors from the search engine, and it does not cost you a single penny.
2. Only once you need to make the changes in the site and the work is done. You can continue reaping the benefits of the SEO by making the change only once.
3. In the long run SEO is much better than PPC.
4. If you have made good efforts for SEO of the website, and are successful in getting higher ranking, then the website continues to be at higher ranking for a long time.
5. People put more trust on the websites that are ranked higher in the search engines. They feel that the site is approved by the search engines.

So to reap a long rum benefit, SEO is the most effective way and free. Although free, but still we need to invest huge amount of time to bring the website to higher ranking in search engines,  and time is money. Thus the only problem with SEO is the time that it takes to show the desirable result. To need to wait at least a month, so see the increase in traffic to your web.

Thus there may be lot more pros and cons of PPC and SEO, which I now leave on the readers. They can give their sincere advise in the form of comments to the post. All the valuable advices are heartily welcomed.