Seo Explain

The topic that I choose to write on for today’s article is “Search Vs. Social Media”. For many readers, they would be thinking me crazy for comparing the two. The terms that I have compared are two different things. But frankly speaking the growth that I have seen of social media in the past few years is unimaginable. And still there is no sign of them stopping and they are still growing with huge number of users joining one or the other social media everyday. So I feel that a day will come when social media will be competing the search options. But his won’t be an overnight change; neither there are chances that it would happen in near future. It is just a thought that came to my mind.

But one thing that I am sure is Social Media has got many benefits which over grows the benefits given by search option. Let me share with you some of the benefits.

1) There is no manipulation in the results shown by social media, while for search results they can be manipulated.

2) Many a times the results displayed by the search engines are spam. We literally need to check each link to see whether the information is useful to us or not. So as compared to search results, the results shown by SM contains less spam.

3) Big Brands are also considering to as one of the strong means of marketing their product and services, the influence of social media is growing continuously.

4) Social media search is very much younger than the normal search, but the influence that it has built in this short span of time, may be one day it can become potential enough to surpass the normal search.

5) The only option for you to reach your target audience is either through organic search or PPC. But while opting for social media you have many options where you can reach and communicate with your target audience.

6) The major benefit that the Social Network carries is that you can communicate and get in touch with your target audience in real time. Days are gone when you publish a material and wait for days to see the response. Here using social media you can get your response immediately.

7) Another benefit that the social network carries is that you can get in touch with the human directly and start communication. While thinking of normal search you generally communicate through links which has a longer response time.

8) Also SM now a day are providing the searching facility right on their platform and they are also enabling to pull and show the normal search results using their social networking platform itself.

9) In terms of cost also social far less expensive than the normal search. Think of the cost that you need to pay to market your website using any PPC campaign. While for social network you just need to spend time online communicating with your group.

10) You can really build up a brand using SM. While communication with your audience show them that you just don’t carry with you a webpage with just content, but you also have strong personality and knowledge to impress anyone and build a trustable brand.

So here comes the million dollar question: will social media marketing move ahead in the race with search engine marketing? The pace with which social media marketing is growing it slowly has made its strong impact in the field of web marketing and many huge business brands are opting for social media marketing as a new mean of growing business and getting in direct touch with their audience.

Easy to get quality and quantity traffic from social bookmarking sites

Just yesterday I have told that the social bookmarking sites are a great way to bring traffic. You can target as many as 20,000 visitors a day and even more. There are sites like Digg, Reddit, Stumbleupon and Delicious that can help you to get rush to your site.

You just need to get to the first page of the site and tell you frankly it’s not that tough. You just need to take care of the few things and you are on your way of success. Let us now discuss on things that you need to take care for getting to the first page of such social bookmarking site :

• Prepare Catchy Headlines: Many a times it happens that we prepare a great content for users information, but don’t pay much attention to title. So many a times good work go unnoticed. So get attractive and catchy headline for your article.

• Have a good description: Now after heading comes the description of the article. Limit your description to 100-150 words as users won’t read more than that. Only headline won’t serve the purpose, you also need to prepare description of the article in a way that can attract users attention.

• Write well first paragraph: First para is the thing that the user first encounters in your article. If you have good headline, description then don’t let your image fall by having a low first para. Create a unique one for it.

• Focus Heavily on Content: In web-world it is said that “Content is King”. It is the only thing that can help you to drag tons of traffic. So be unique and original in writing content, and write according to users interest, only write what your visitors want read.

• Be user friendly: Have a social bookmarking buttons on your site so that the users can easily vote and bookmark the article. In this way you can get free promotion.

• Submit at right time: You are given only 24 hours to stay on the first page. So it is wastage of your hours when you submit the article when the visitors are sleeping. And by the time they wake up you will be long behind the list as there are other updates. So try various trial n error timing so know the ripe time to post article.

• Submit to right category: Always go for the right and the most suitable category for your site. Then only it will be beneficial to you.

• Be in top profile: Be an active user of the social bookmarking sites and keep posting interesting articles and information on regular basis. So this way you can build trust in the minds of visitors, and they turn into recurring visitors.

• Develop group with other social bookmarkers: Just posting a article won’t do. Develop a group of friends and supporters on such social bookmarking sites who can vote for your work. And thus this can create wonders for you.

• Have English as major language: Try to post and write articles that are written only in English, as you get maximum traffic from the english readers and it is widely accepted language, and mostly supported by all browsers and sites.

• Stay away from stale news: Never try to post anything that the readers already know and it’s a past now. Always try to bring something new for the readers and visitors.

• Have your facts checked: Whenever you post anything that have facts and figures associated with it, twice check it before submitting the article so that no one can question you in the future.

• Have spell check: Always have a spell and grammar check before submitting the article. Proof read it twice.

• Select proper topic: Sometimes having excellent information does not work as the topic is not upto the mark. Before submitting the content to any social bookmarking site have a research done to check what all information is mostly looked on that site.

• Have related articles: For social bookmarking sites it’s like when you are on the first page traffic pours in like anything, when you roll out of the list then there is sudden drop. To have recurring visits have related articles to the content posted on social bookmarking site catch visitors attraction, and make them surf the other parts of the site and read articles.

• Be interactive: Have the facility of RSS feed and newsletter subscription on our site, so that the visitors can be constantly updated about the updates on your site. You will find a surprisingly increase in the subscription when your article is on the first page of social bookmarking sites.

• Stay away from automated submitters: Take care that you always submit the article manually and don’t go for automated submission. They are often malware.

• Quick response to your comments: if you receive comment on your article be sure that you respond to it as soon as possible. This makes the commenter feel that you are active and not fake, he can trust you now.

• Have good server: Host your site keeping in mind the targeted amount of traffic. It should not happen that the traffic rushes in all of sudden and your server gets crashed. Have a proper and strong hosting server.

• Try for Snowball effects: If you have good information posted on the social bookmarking site and it becomes famous, then other bloggers can blog about it. In this way you can get lot of back links from their blogs, and if you are systematic and punctual in your efforts of posting good content regularly this can lead to huge increase in backlinks and popularity or page rank.

Thus keep in mind the above mentioned tips and advice and you can come into lime-light all of sudden, by dragging huge traffic to your site all of sudden.

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The latest trend in the social-network market is Google Buzz. Still not many people are aware what Buzz is, and unknown about the features and advantages of Google Buzz!! So let’s have a close look at what Google Buzz is and how it can help us.!!

Google Buzz is basically a social networking and messaging tool from Google, integrated with Gmail. User can share information, photos, videos, links ans share status message and comments in form of conversation, which are visible in the users inbox. Buzz allows the users to share the content posted publicly ie. to the whole world or privately ie. to close group of friends. Presently Flickr, Google reader, YouTube,  Blogger, Twitter and Picasa are integrated with Buzz.

The Google Buzz launch has driven a criticism that it is violating people’s privacy by exposing their most frequent contacts, but Buzz also has certain eye-catching features that differentiate it from other social networking sites.

Lets have a look at some of those features :

1)     Gmail Integration : Buzz is integrated with Gmail, so if you have a Gmail account you can start Buzz instantaneously without worrying about registration, user-names and passwords. Thus this integration will force the people to use Buzz whether they want to or not. For some it’s not desirable to fill their inbox with buzzing messages, while for some its a convenience that you can check mails as well as respond to social network messages from a single place.

2)     Buzz Map : For mobile users Buzz offers enhanced geotagged Buzzez. Rather than just showing the latitude/longitude coo-ordinates, it is able to snap those to place, names and then takes context-aware action depending on where you are. It also show Buzz chat bubbles on Google map to highlight what is happening around you.

3)     Finding People To Follow : Buzz integration with Gmail, and its auto-follow feature allows you to find and follow the people easily which are among your contacts. Through Buzz you can also see the comments that other people are posting on your friends Buzz, so you can easily find and follow new contacts.

4)     Internet Integration : Buzz is integrated with Blogger, Google Reader, Flickr, YouTube, Picasa and Twitter. So anything you post there is directly updated on Buzz. It is the most open social network so more integration with other sites and tools for it would be coming soon in the market.

5)     Picture Viewer : Buzz also has a photo viewer application that allows to embed and view full size photos. Just we need to click on the thumbnails and the photo will get enlarged.

6)     Endless Characters : Buzz has no limitation on the message length that you can post as Twitter has. So there is flexibility to write longer post, share photos, and also embed YouTube videos.

7)     Comments : Users can post comments on the Buzzez in real time which we can say is like a online chat. Users can have discussions regarding any topic, picture, video and easily share their thoughts. Also it identifies and flog post the comments that are popular and recommended, and send it to you so that you don’t miss the show.

8)     Permalinks : Each buzz and the related comments are a web-page in itself. You can mail, link and easily share Buzzez with other people.

Thus Google Buzz carries all the desired features of the social market. You can easily share your information with your contacts and can get response in real time. Due to its integration with other sties you can reach huge crowd from a single place. It also gives you the flexibility to share messages of longer length, photos, videos and links. Thus if you have the ability and capability to use the tool in effective and efficient way it can do wonders to you at no cost. The feature is all free.

Thus its a most open social network where you can easily find and follow friends. Also within short time Buzz might also be integrated with other websites and certain tools might come to give the users more flexibility in using the Buzz.

Thus due to the attractive features listed above I personally feel that all should atleast experience what Google Buzz is all about and then only they would come to know the benefits and the advantages of it. Rest discussion I now leave on to the readers. The can provide valuable information regarding the same in the form of comments and spread the knowledge to be useful to other people.

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