Seo Explain

Want to optimize your site for search engine ranking ? for google ranking ? Just follow below thumb rules and see the magic.

There are lot’s of articles, books, online services are being offered for website optimization, seo, business promoting through seo etc. They are all either expencive or time consuming.

I have gone through some best selling seo books and filtered some thumb rules for you to get most of it. If you will strictly follow the below mentioned seo tips, you won’t have to purchase a book or pay for seo service.

1. Link Building.
2. Directory and Search engine submission.
3. Optimizing webpages.
4. Keywords highlighting.
5. Outbound links.
6. Meta tags.
7. Site update frequency.
8. Guest feedback, forum,comments.
9. Static & dynamic urls.
10.Offline publicity.

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1. Well structure your pages.
2. Optimize your each page for SEO.
3. Linking your pages together.

Structure your website by theme and topic. Remember that Google allotes page rank to individual pages, not to a whole site. Hence decide the topics and keywords of your pages and optimize your each webpage for particular topic or keyword. The main idea is to separate your website content into different pages by topic.

Create more pages with content.

If your page topic is large and page is long enough, it would be better to break long page into a more pages. It will benefit you in number of pages, as well as user friendly site navigation, As no visitors like to scroll down long page. Keep page as short as single paper of A4 size.

Website with more pages with less content in each page would be better than website with less pages with full of content. Here also don’t forget to each page to particular topic. Increasing number of pages would not only help you if they are not filled with real rich content. Pages like “About us”, “Contact Us” etc, would be at lower page rank, so keep them separate from your theme pages. Don’t create similar pages more times just to increase page rank, otherwise it will be considered as spam.

Always remember that google is smarter then you can think, you should never try to fool googlebot, if any thing you do wrong, google will soon find out it and will put your page rank at bottom.

Keep your site as simple as possible. Don’t use too much media file like images, videos, animations, JavaScript etc, as Google will only follow the Pure text content that is visible to visitor. If it is necessary to put images, animation then don’t ignore to use “alt”, “title” parameters of HTML tags. They can be used to put keywords into.

Your site must follow the standard structure of website and should consider about pages given below.

1. Home page.
2. Your main product/services pages (each targeted to particular topic)
3. FAQ
4. Sitemap. ( include links of all the pages of your website for easy navigation of your site)
5. About us page
6. Contact us page.
7. Testimonial page ( if necessary)
8. Copyrights, privfacy policy page.

Other rules:

* Don’t nest your pages too deeply. Must not have links deep more then 3 levels.

* Don’t use advanced HTML editors to write your content (like ms word), use as simple editor as possible to keep your HTML code neat and clean.

* Don’t use JavaScript or any other scripting to write data to page that you want to be considered in Google search, as search bot ignores such script. use only HTML codes.

* Stay away from iframes, frames, flash etc…

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SEO is the only way to become popular and successful online and to get success in any online business. Hence, bloggers and webmasters are trying hard to develop new seo strategies each day and to improve their current seo strategies as well. Those online business owners and bloggers who understands the importance of seo for their online business but do not have enough seo knowledge or experience, are hiring the seo consultant or seo firm to work for them.

However, selecting good seo company or hiring some one for your all SEO need is not the solution if you are not much aware of seo strategies and latest internet marketing facts. For example do you know the following internet marketing facts?

1. SEO strategies are continuously changing with time, so those strategies working best in past may not work in present time or may also harm your overall seo.
2. Some SEO strategies being said as best by seo companies are just waste of the time and may only result in very poor link-profile.
3. SEO is not the bread butter that you just achieve and eat. It is life long process and requires too much dedication and effort to well maintain your website ranking.

Why you must be aware of seo strategies?

SEO firms generally offers very attractive seo packages like

• Thousand backlinks just for few dollars.
• Article directory submission to hundreds of directories.
• Blog comment to hundreds of similar niche blog.
• Thousands of social media bookmarking and profile backlinks etc…

According to seo experts all the above strategies are not much of useful and may lead to waste of your time and money, infect the best and genuine seo company will offer you some thing like

• Quality SEO Content writing in your niche.
• Manual Article submission to high PR directories.
• On page optimization and keyword analysis.

How Seo Company may make you believe that they done enough SEO for what you paid?

Generally, Seo Company will show their seo results by showing numbers of backlinks to your site in google webmaster tools or some other similar seo analysis tool or they will give you the report containing the links to where they submitted your content or bookmarked your link. But you might not know that Thousands of useless backlinks can be easily generated with link building farms and automated directory submission. Most of the time all these will be considered as SPAM, and you will never come to know about it.

Some company uses latest black hat seo strategies to make you rank higher in google and will show you instant results in google search engine also, but those black has seo strategies are for instant only, you will soon get harmed from them and your link will again drop down after few months or few weeks.

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With this article I am starting the SEO guide, which is dedicated specially to beginners, who have recently started a blog or website either for their business or to make money online. I will cover all the SEO aspects the so called SEO Expert use to rank higher in search engines.

What is SEO?

Let me start with short introduction of What SEO is all about. As the name suggest, SEO means search engine optimization. It involves optimizing your website to rank well for particular search keyword or phrase in Google like major search engines.

Why SEO Is important?

If I need to answer this question in single word, it will be the “Competition”. The main source of website traffic is from search engines. If you are not being listed in search engine, people can not find you or your website because they do not know your website address. Hence it is required to optimize your website and target it for particular keywords. It will help your visitors to find you easily in search engine result pages.

What are the main parts of SEO?

There are only two main parts of SEO, one is On-Page SEO and another is Off-Page SEO.  On-page SEO is what you can directly do on your web page and the Off-Page SEO is what you do on other websites to build backlinks and improve value of your website on Internet.

On-Page SEO Involves:

• Keyword optimization.
• Title, Meta description and content.
• Content optimization for targeted keywords.

Off-Page SEO Involves:

• Link Building Strategies.
• Social Media Marketing Strategies.

Each topic in On-page and Off-page SEO may include many different strategies. For example only Link Building can be done in many ways like…

• Article Marketing.
• Blog Commenting.
• Forum Posting.
• Reciprocal Linking, Purchasing backlinks.

There are main type of SEO strategies are White Hat SEO and Black Hat SEO Strategies. White hat SEO is the way to optimize your website in genuine and ethical and natural way, while in Black hat SEO few or all techniques are used to play with search engine algorithms and try to fool them.

Black hat can some time give you amazing result, but they are totally wrong thing to do and will soon make your website blacklisted from all major search engines. Hence I will cover only white hat SEO techniques in this article series or SEO guide for beginners. In next article I will start with On Page SEO Strategies.

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Webmasters are now looking for the big change is how search engine algorithm works right now. The main reason for this change predication is the growing use of social media networks like facebook and twitter.

Today the information is getting older so fast than ever because of the growth in technology and the number of technology users. One SEO Trick that work best before few months may not work at all after few months. Any way, here I would like to discuss about the main change in search engine algorithms that may totally alter the definition of SEO.

Google has already modified their algorithm to include latest updates and talks from social media networks and now it’s being predicted that the overall google pagerank and traffic rank will start depending on the popularity in social media networks just like as number and quality of dofollow backlinks.

The main factors that may affect your valuation in terms of SEO and your overall ranking may be like number of tweets, number of facebook likes and how many people has bookmarked you on delicious and so on.

Let me explain the need of change is SEO and Search engine’s behavior with the example. If I want to search for “How to make money online”, obviously I would like to find information from the current trend, what is being discussed amongst the people on social networks and what the best right now. I would not like to even click on the result from past somewhere from 2007 or 2009 even if it has best page rank or some thing like that.

Another prediction I am considering is because SEO is not only limited to search engine optimization any more, it has become important to improve your presence online, your popularity amongst the online people in social media network.

Generally google updates their PR listing every 3 to 4 months, but since last 9 months there is no news from google about their PR update. Hence it’s being predicted amongst top webmasters and SEO Experts that, something that is real out of this SEO world will be announced by google soon.

Any way, I hope we all start our new year 2011 with good hope in improving our site traffic and online business using all white hat seo techniques. It’s now time to forget about the older techniques and move toward the new and proven seo strategies including social media optimization and social bookmarking with much more retweets and facebook likes.

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