Are you recently perplexed by the falling search engine ranking of your website? If answered yes, you should gain knowledge on the latest algorithm update of Google, codenamed as the Penguin update. In order to cut down the spam and penalize the large number of duplicate content websites, Google changes its search engine algorithm every now and then. Once Google checks that the weak websites have occupied the first page of the search engine results, it changes the search engine algorithm and this continues the arms struggle between Black Hat SEO scam artists and Google. If you’re someone who is wondering about the reasons of the falling SEO rank of your webpage and the ways in which you can make your webpage perfect in accordance with the Penguin update, you need to know more on this. Read on to get you educated on the Penguin update.
What is the major focus of the Penguin update?
Authority, according to the Penguin update, matters more than the anything else and the major focus is on the back links and the way in which the websites gather ‘link juice’ to boost the page rank of a webpage. According to the Penguin update, Google will always give more importance to the quality and the reputation of the website that is linking to your specific domain and will not give any importance to the sheer number of links that point to the same direction. When it comes to link building, the SEO technicians will no more be rewarded for their shortcuts that they adapt in order to increase the page rank of the website.
Is content still the king?
Yes, no matter how many times Google changes its search engine algorithm, content still remains the king and the lifeblood of the web. If you can’t include quality content on your website that is relevant and unique within its own cliché, you can’t ever expect the visitors to stick on to your website only to be flooded by the harassing popups and the irrelevant and the unnecessary advertisements. Google’s latest research on LSI or Latent Semantic Indexing is being incorporated within the Penguin update and this will mean that it will become tougher for the websites to fool the search engines by uploading badly spun articles that are copied from other websites.
Does the Penguin update favor natural back links?
When it comes to building all-natural solid back links, there are no real shortcuts. Yes, Penguin will rather reward and favor the positive honest linking practices like on-page optimization and mixed anchor text and this is a good thing both for the clients and the SEO analysts. This Penguin update will level the battle field and also offer a good fighting chance for the good SEO guys against the spammers.
Anyone who is a full-time SEO worker will be happy to know about the Penguin update of Google as they can easily take the required steps to boost the page rank of their own websites. You better swim with the tide rather than get washed up on the shore by not updating your SEO practices according to the Penguin update.