Let’s quickly see what is the main four traffic building and link building strategies as this is the second part of the article. The main four SEO strategies for traffic building I explained in my previous article are:
- Article Marketing and Ezine Publishing.
- Email newsletter and List Building.
- Forum Posting and Blog Commenting.
- Social Networking and Social Book marking.
How Article Marketing can help you generate good quality backlinks and free traffic to your website or blog?
Before we can understand the benefits we get from the article marketing and ezine publishing, it is necessary to know how article directory works and how it is being used by online peoples.
Article directory is collection of a articles from various expert authors in various categories and niche. Articles are permitted to be republished on other websites or blogs keeping the author box as it is without any change. So if any webmaster or blog owner wants good quality content for their website or blog, they can republish your article from article directory and you will get free one way back link from that website or blog.
Your article is also get syndicated to email or newsletter subscribers of these article directories. It helps to get direct traffic to your website.
Many webmasters use automated script to use your articles to republish based on keyword search or categories feeds. It makes your article automatically get republished on various other websites and blogs of similar niche. It will build many backlinks from similar niche website or blog.
Many top performing article directories like ezinearticles are having very high SERP (Search Engine Result Pages) ranking and hence your articles can get easily found on top in search engine results. It improved the chances of getting live traffic from article directories if you have used eye catching anchor link at the bottom of your each articles. You can also offer lead magnet to your readers in your author box to attract more visitors and improve your click through ratio.
What you can do is find out the list of top performing article directories based on the Google PR (Page Rank) and Alexa traffic rank. Write original and very informative article each day and submit it to all these selected directories with maximum numbers of allowed backlinks to your website or blog.
Article Marketing is proven to give you:
- Lot’s of referral visitors due to it’s higher SERP (Search Engine Result Pages) ranking.
- Lot’s of backlinks due to republication of your content on other sites.
- Great exposure to your online presence giving you the expert author honor so that your reader can trust you. It proves that you are expert in what you write.
Hope, you understand the quality and hence necessity of article marketing for your online business. And next free SEO strategy for traffic building is Email newsletter and List Building that I will cover in next part of this article series.
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